March 26, 2018

3 new prints to share :). Love sifting through our thousands of photos in our archives. It’s funny how we relentlessly take so, so, so many pictures when we travel but we really only have time to tap into 1-2% of the pile at most. So it’s always worthwhile to go back and tap into a little bit more. There are so many hidden treasures, like the ones here.

This was taken while driving through Route 66. So barren yet so beautiful. I absolutely love open landscapes. I find them therapeutic.

route 66 photography

This was taken while driving around Napa Valley; we literally chased this hot air balloon like little fools in our rental car until we got a great view of it :P.

hot air balloon photography

This was taken in Iceland. Mama and her babe; love that little lamb. Everything little is just so endearing. Wish all little things could stay little, right?

sheep photography, lamb photography

More and more to come. xo.

Posted By Charlene Precious @ 12:37 pm

It’s a tough one but being able to fly is very appealing :).

Had the pleasure of participating in the 2017 Young Marketers Competition and spent 15 hours working on our submission yesterday! It was so much fun and so incredibly challenging. I loved it. The winner gets to go to Cannes Lions International Festival of Creativity in France. Results come out in April so we’ll have to hold our breaths and cross our fingers for now!

bird photography, eagle photography

Posted By Charlene Precious @ 5:39 pm
October 10, 2016

Together. :)

Happy thanksgiving to my fellow Canadians. I am grateful for all the blessings in my life that is a loving husband, amazing family, wonderful friends, and the good health that we so completely take for granted. Hope you’ve all had a love-filled long weekend!

white horses, camargue horses, art print

Posted By Charlene Precious @ 1:34 pm
November 1, 2015

Snapped this a while ago, just haven’t had the chance to share it. These black and white cows were certainly all ready for a photo op. :) Back to the grind tomorrow! Hope everyone had a lovely weekend.

cows photography, cows art, cows print

Posted By Charlene Precious @ 8:14 pm

I’m going to go all marketing on you tonight. With endearing photos of my amazing dog, Edward.

I’m jumping all over the Zero Moment of Truth bandwagon, although I’m just over a year behind. If you’re behind, too, now’s your chance to catch up. I was at Google’s Engage Connect event yesterday and am reminded of why I love marketing. A few things in life inspire me. Ingenius marketing is one of them. If you’re a marketer, take a look at Google’s Zero Moment of Truth handbook. In a nutshell, ZMOT is about the changing influencers of purchase decisions. The traditional purchase model, stimulus >> in-store >> at home experience, is a thing of the past. It now goes stimulus >> Zero Moment of Truth >> First Moment of Truth (in-store) >> Second Moment of Truth (at home experience). This illustration is a neat summation of the two models.

The ZMOT handbook sheds light on the 84% of consumers whose purchase decisions are shaped by the ZMOT. The ZMOT is everything that happens online before you and I go to a store to make a purchase, from product searches to reading reviews to comparison shopping to asking for advice from your followers on Twitter to posting a question on Yahoo Answers. These are among the heaviest influencers of purchase decisions today. So, the handbook provides a recipe to win ZMOTs, although I don’t think there is ever a cookie-cutter approach to these things. But awareness of the subject is a good first step.

For inspiration:

Have you seen Google Chrome’s Dear Sophie Lee video ad? If not, watch it here. You may encounter a teardrop. Or two.

Have you seen Google’s Project Glass video ad? If not, watch it here. We could all rock one of those now couldn’t we?

Have you ever heard of the Re-Imagining Coke, “Hilltop” ad? If not, learn about it here. Coca-Cola is the master of warm and fuzzies.

Good night!

03.05.13 03.05.13b

Posted By Charlene Precious @ 7:20 pm